Video + Book = Vook

With the e-reader market seeing steady growth, Inman is aiming to launch 500 new Vooks this year. Vooks can be downloaded onto your computer using any browser or onto your mobile phone via iTunes, with current Vooks selling for anything from $2.99 to $9.99.

Bringing a certain level of interactivity to books can only be described as a brave and a bold idea. Pages are no longer just filled with black & white text, but feature animations and videos in the aim of helping readers get more out of the text. Critics have seen the Vook as an attack on our imagination and personal creativity, and although the Vook is undoubtedly very innovative, it’s true that there’s room for debate about whether the concept destroys or enriches the very notion of reading a book.

Doubts and debates aside, investors are convinced the Vook is the next big thing. So much so, it seems, that the company has just received funding to the tune of $2.5 million from some of Silicon Valley’s high rolling Vook converts.

> Product Survey: E-Book Readers