Subscores
This model is the 40'' version of the 55'' TV that we tested in our labs, the Sony Bravia KDL-55EX723.
Everything we said in the original article holds true--the only thing that's different is the size!
The only exception is that some manufacturers fit different sized televisions with panels from different sources. In that case, our comments are only valid for the panel that we originally tested. Contrast, black levels, colour handling and ghosting are all subject to change from one panel to another.
Manufacturers who do fit the same panel in all of the TVs in a range can expect the same results across the whole range. The only factor which could be prone to slight variation is the brightness, producing slightly different contrast. According to our own tests, and assurances from manufacturers, the results of one TV can accurately be applied to others in the range.
Everything we said in the original article holds true--the only thing that's different is the size!
The only exception is that some manufacturers fit different sized televisions with panels from different sources. In that case, our comments are only valid for the panel that we originally tested. Contrast, black levels, colour handling and ghosting are all subject to change from one panel to another.
Manufacturers who do fit the same panel in all of the TVs in a range can expect the same results across the whole range. The only factor which could be prone to slight variation is the brightness, producing slightly different contrast. According to our own tests, and assurances from manufacturers, the results of one TV can accurately be applied to others in the range.
Pros
- Supports 3D
- Accurate colours in Custom mode: average deltaE of 2.1
- Great contrast ratio: 4312:1
- Powerful Motionflow 200 filter and matte finish
- Low energy consumption: 35 W
Cons
- Big problems with crosstalk in 3D
- Viewing angles too narrow
- Media player doesn't support enough video formats
Conclusion
The Sony Bravia EX723 is an exceptional television. Inside its sleek design, it offers accurate colours and a HD picture that comes very close to perfection. But it's much more average in 3D, with very strong crosstalk meaning it loses a star.
OUR SCORE
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