Three Questions to Sony's Camera Division

At this year's Photokina, Sony took the camera market by storm by simultaneously presenting a brand new 24 x 36 mm SLR, the Alpha 99, a professional video camera with the same sensor, the NEX-VG900, a full-format pro compact, the RX1 and a pro hybrid camera, the NEX-6. All this after having revolutionised the pro compact world earlier this year with the RX100...

Sony is one of the biggest names in digital camera history. The first Cyber-shot dates back to 1998 and ever since acquiring Minolta's camera business in 2006 the firm has been present on every front, from digital compacts and pro SLRs to interchangeable-lens compacts—often with highly rated, cutting edge products. And yet, it has had trouble building itself an image of excellence to compete with the "classic" camera brands like Canon and Nikon, and some brands are offering more innovative product lines (with Wi-Fi on compacts, touchscreens, etc.).

We met with some of the heads of Sony's photo divisions to ask them where things stand... Here's our interview.

> Three Questions to Sony's Camera Division

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