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Recycling: Samsung to open Collection Centers
Florence Legrand
September 08, 2008 5:54 pm
September 08, 2008 5:54 pm
Many of us are used to reading greenwash from manufacturers without actually seeing it transformed into action. Something real. We're not saying nothing's happening, just that there could be a whole lot more. Korean manufacturer Samsung has recently announced a large publicity campaign that will be launched in the United States in October to encourage consumers to recycle unwanted or faulty equipment supplied by the brand.
The initiative, Samsung Recycling Direct, will also accept products from other manufacturers for a fee based on the weight of the item to be recycled.
Collection Centers in every State
To make its' customers' lives easier and to cut down on the number of middle-men, Samsung plans to open Collection Centers across the country. The choice of partners for the program has been particularly strict, according to the manufacturer, because all of the equipment collected will be correctly recycled.
And ensuring that the waste is correctly treated without any nasty surprises is the next big challenge for the manufacturer.
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