Published on January 30, 2013 5:22 PM

RIM Is Dead, Long Live BlackBerry!

Z10 and Q10 handsets presented alongside BB10

RIM has just finished presenting its new BlackBerry 10 mobile OS to the world at a much-awaited press conference. But the first thing the firm's CEO, Thorsten Heins, had to say is that RIM is no longer—from now on the Canadian manufacturer is called BlackBerry.

Here's a quick round-up of what went on at the event.

The times they are clearly a-changing at RIM, so what better moment to announce that the firm will now be known as BlackBerry, and BlackBerry only.

BlackBerry 10

BlackBerry 10

Z10 and Q10

So, first up, BlackBerry presented its two new smartphones, the Z10 and the Q10—the first handsets to run on the revamped BlackBerry 10 (BB10) mobile operating system. The Z10 has a 4.2" touchscreen and no physical keyboard, while the Q10 gets one of this firm's trademark keyboards, complete with a predictive text function.

BlackBerry 10

Next up, the BlackBerry 10 OS.

BlackBerry 10 has a handy Balance feature, which lets users switch between business and personal profiles in the same handset.

BlackBerry 10

The BB10 camera function has been treated to a new set of filters and a picture editing tool. Plus, you can now tell the camera what to focus on by keeping a finger pressed on the screen. Then, simply lift up your finger or tap the screen to take the snap. A burst mode is on hand too, so you can shoot a scene or subject several times before picking the best photo to keep.

The BlackBerry Messenger (BBM) instant messaging service has been upgraded in BB10 to include video calls (in addition to text-based messages) and offers a remote screen-sharing function so you can show another BlackBerry user what you're up to.

BlackBerry is promising 70,000 applications in the BlackBerry World store at launch, including favourites like Facebook, Skype, Angry Birds, Twitter, Foursquare and more. Plus, the platform will offer content downloads with films, TV shows and music available to buy. Magazines and newspapers will be available via a news-stand app.


The BlackBerry Z10 is due out in the UK tomorrow and will be coming to the US in March. UK networks Orange, T-Mobile, EE, O2, Vodafone and Three are all reported to be carrying the phone. The Q10 is expected to follow in April.

But the presentation of BB10 and these two new smartphones doesn't seem to have convinced the financial markets. At the end of the presentation, the firm's share price had dropped 4% to $15.