Published: April 13, 2012 4:18 PM
By Vincent Alzieu
Translated by: Hugh Ehreth
Samsung's indestructible, flexible OLED display has finally found a trade name, Youm. It will have a resolution of over 300 dpi. The launch date is set for the last quarter of 2012.

The costly components will probably be reserved initially to high-end smartphones. Its principal selling points will be the display's resistance to shocks (the video at the bottom of this article shows a Samsung screen taking several hits from a hammer without suffering any damage) and HD resolution with all the advantages of OLED technology (excellent response times, more open angles of view, infinite contrast...).

Samsung youm


One of the advantages of the flexible screen will be its thin dimensions in comparison to today's LCD and OLED components, due to the lack of a protective glass layer.


But don't get too excited about the launch date: chances are it will apply to mobile manufacturers only; the end consumer may have to wait. In which case we'll twiddle our thumbs a few months longer, probably until the Mobile World Congress 2013 in Barcelona (25 to 28 February 2013), before we can lay our eyes on it. Let's project ourselves into the future for a minute: the Galaxy S3 will already have begun become a thing of the past and everyone will be waiting for the S4. All the while feverishly wondering if the iPhone 6 (which, after the new iPad, should be called the "new iPhone", right?) will get the flexible treatment as well.

Youm samsung Galaxy Skin05


Samsung seems to be expecting its new technology to take on pretty quickly. As things stand today, the company is projecting $2.4 billion in sales as of 2015, then 12 times that sum ($30 billion) by 2020.


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