Intel first mentioned the project last December. The company has been struggling to establish itself on the smartphone and tablet market, and is hoping to make up for it on the smart TV market with cable content, VOD and possibly video games on its very own set-top box.
The set-top box will have a built-in camera, which Intel says will provide facial recognition for better advertising—a feature that's likely to attract advertisers as much as it repulses defenders of privacy rights. Erik Huggers of Intel Media explains: "When my family uses Netflix, we have a household account. My kids may watch programming geared towards them, and I’ll watch programming geared towards me. If there’s a way to distinguish who is watching what, advertisers can then target ads at the proper parties."
The launch is set to start in the US. But will it be able to find its place on a fickle and competitive European market? Only time will tell.