Published on January 8, 2013 2:47 PM

CES 2013: AMD Renames Its Entire Radeon Range (Seriously)

Goodbye Radeon HD 7000, Hello Radeon HD 8000

Most years at CES, AMD and Nvidia take the opportunity to rename a few graphics cards here and there. This year, AMD went label-crazy and renamed its entire Radeon HD 7000 range. Hold on to your seats here, people, because this one's a doozy...

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The sad state of affairs is that in the world of graphics cards, brands rename products all the time. We've been railing against this for years, to no avail. The idea is that OEMs want new, fandangled components every quarter to stimulate sales, but video card manufacturers don't necessarily have new, fandangled components every quarter. So, as a solution—if you can call it that—companies like Nvidia and AMD simply give the products that are already on the market new, fandangled names and that way (in theory) everyone stays happy.

Until now, the only products that were rebadged like this were smartphone and entry-level desktop graphics cards. But this year, AMD went to town and renamed its entire product line for desktop computers! So say goodbye to the Radeon HD 7000's and meet... well, the same thing, only now they're called Radeon HD 8000's:

- Radeon HD 7970 GHz is now called Radeon HD 8970
- Radeon HD 7950 v2 is now called Radeon HD 8950
- Radeon HD 7870 is now called Radeon HD 8870
- Radeon HD 7770 is now called Radeon HD 8760
- Radeon HD 7750 v2 is now called Radeon HD 8740
- Radeon HD 7450 (formerly Radeon HD 6450) is now called Radeon HD 8400
- Radeon HD 7350 (formerly Radeon HD 6350, which was formerly Radeon HD 5450) is now called Radeon HD 8350

There are two new cards in the mix, though: the Radeon HD 8670 and Radeon HD 8570. Both are based on the new Solar System Oland GPU and represent a very slight evolution of the GCN architecture used in the Radeon HD 7000.

The Radeon HD 8670 and 8570 each comprise 384 processing units and have a 128-bit memory bus. The GPUs are clocked at 1 GHz and 730 MHz, respectively, and the 1 GB of GDDR5 memory is clocked at 1.15 GHz. The Radeon HD 8570 may also be made available as a 900 MHz GDDR3, for a greatly reduced performance.

Needless to say, we give this deceptive practice a gigantic red card. The only imaginable goal of this strategy can be to mislead consumers. Worth noting, these cards are intended for OEMs only. They aren't sold individually and you will only find them in finished, packaged computers.

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