Published: July 20, 2011 4:27 PM
By Florence Legrand
Translated by: Sam McGeever
When the co-founder of Google and its current CEO Larry Page announced the firm's quarterly results last week, he took a moment to update investors on its new social networking site, Google+, which now counts over ten million members.

Page was pleased to announce that the new community network, which Google is hoping will one day rival Facebook, is doing well despite only having launched a few weeks ago.  He welcomed the site's 'simple, intuitive' approach, but for the time being, it's only available by invitations, with current members able to invite some of their own contacts.

Page quoted statistics showing that a billion posts have been made already, covering everything from photos to videos and animated GIF files.

According to data from SocialStatistics, over 86% of current users are male, unlike Facebook where the gender balance has always been pretty even.

Lots of the team in our office have signed up for Google+ and everybody has had a similar experience: there definitely are more men than women, and most of the current users are work colleagues, professional contacts, geeks or media types, and most of us find ourselves facing requests from people we don't know at least once a day.  It's not too hard to fill your account with dozens, if not hundreds of contacts—remember that social networks, like nature, abhor a vacuum—whether you've got anything to say to them or not.  It isn't anyway near as much fun as Facebook, and don't even get us started on how popular it is.

Speaking of the comparison between the sites, Facebook took down an ad posted by a programmer which redirected users from his Facebook profile to his Google+ page.  However limited the current success, it seems Zuckerberg didn't appreciate the joke ...

> Google+ Goes After Facebook

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