REVIEW / Panasonic Lumix TZ35 Superzoom Compact

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Wait! There's a newer generation of this model: Panasonic Lumix TZ55
Bruno Labarbere Published on February 12, 2013
Translated by Catherine Barraclough
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  • Sensor BSI CMOS 16 Mpx, 1/2.3" , 42 Mpx/cm
  • Lens 20x 24-480 mm f/3.3 -6.4
  • Stabilisation Optical
  • Viewfinder NA
  • Screen 7.5 cm, TN, 460000 dots, 4:3, Not touch-sensitive
  • Sensitivity (ISO range) 100 - 3200 ISO ext. NC


Panasonic's Lumix TZ35 is essentially a pared-down version of the higher-end Lumix TZ40 it was announced alongside. The Lumix TZ35 is designed to replace last year's TZ25, which was in turn a more basic version of the TZ30. Panasonic is therefore sticking to a twin-model strategy with its TZ line of superzoom compact cameras. But unlike the flagship TZ40, the TZ35 has no Wi-Fi, no NFC, no GPS and no touchscreen. So how does it shape up? Answers below.


As the years go by, Panasonic updates the design of its TZ cameras with small touches here and there. So, like Panasonic, we'll be doing a spot of recycling this year, lifting the phrase "regular TZ users will feel right at home" straight out of our review of last year's model. So you get the idea—it's basically more of the same. However, for the 2013 edition, the Japanese manufacturer has gone for an all-black design, removing the silver detail seen in the TZ25. The grip handle has a textured black surface, the controls have a very plastic-feeling black finish, and there's a granite-effect black strip surrounding the camera's outer edges (running from the USB and HDMI connection compartment on the left-hand edge, up over the top of the camera). On the back, the switch for flipping between shooting mode and playback mode has been ditched in favour of a standard playback button. Who bets that the silver details and switch are back in fashion by 2014?
Panasonic Lumix TZ35 review - screen and controls

Otherwise, there haven't been any major changes in design this year. But that's no bad thing! Panasonic's Lumix TZ cameras are easy to to use, with clear menus that are well organised and easy to follow. For once, then, we're not going to complain about this copy-paste job. Note too that when you're browsing though settings menus, you get handy little explanations of each setting to help you find your way around—a nice touch.

However, the sub-standard TN screen that we moaned about with the TZ25 is back again in the TZ35. Viewing angles are tight, onscreen images look posterised and colour fidelity is off the mark. It's really quite disappointing. Add to that the excessively glossy screen finish, and it can be hard to make out what's onscreen unless you're facing it straight on. For a camera that's not even that cheap, it's quite frustrating to find that you can't see the screen properly when trying to take a shot from an unusual angle ... or even just with the camera at arm's length. What's more, in very bright conditions (e.g. sunny days) reflections and glare from the screen can be so strong that you may have trouble seeing anything onscreen at all. Like we said, that's disappointing, and could soon take the fun out of taking pictures.


The switch to 16 Megapixels and a 20x zoom lens takes the TZ35 up a step technically from last year's TZ25. And yet Panasonic has still managed to make this year's camera more responsive than 2012's model. Nice work!

Panasonic Lumix TZ35 review - speed, responsiveness

With a start-up time of just under two seconds, the TZ35 is actually pretty speedy for a superzoom compact. The autofocus is still nice and fast too, and remains so in all lighting conditions and at all focal lengths. One funny thing we noticed about this camera is that when focusing on two distinct subjects one after the other—one close up then one far away—the TZ35 actually focuses twice as fast as when shooting the exact same subject twice (whether at wide-angle or at telephoto).

Anyway, on the whole, the TZ35 is reliable and accurate in all situations—two qualities that are essential in a family camera like this.

However, the photo-to-photo turnaround time has actually got a bit worse in this 2013 model. The TZ35 takes just over a second to save a shot and get ready to take the next one.


Both in our test lab and in real-life situations, the TZ35 and its 16-Megapixel sensor took photos that were—ahem—striking. Where did all the detail go?

Panasonic Lumix TZ35 review - ISO test, picture quality

Smoothing is heavy in this camera, even from the lowest ISO setting. In fact, as soon as you get past 200 ISO fine detail is almost entirely wiped out, leaving smoothed-out flat patches of colour that really don't look so great. That's pretty worrying—especially since the TZ35 uses the same sensor as Panasonic's Lumix FZ62 bridge, which gave very different results.

With performances like this, there's really not much point trying to use the camera out of ISO Auto mode. It's just not worth it. Some of you may find that frustrating.

Panasonic Lumix TZ35 review - picture quality test shots
Panasonic has grafted the same 24-480 mm zoom lens from last year's TZ30 onto both the TZ35 and the TZ40. It's therefore no real surprise to see similar performances. At 24 mm magenta-coloured fringes are still present—especially when shooting very thin or fine subjects on a highly contrasted background. The corners of the frame are also a little less sharp than the middle of the shot, but that shouldn't be too much of a problem if you stick to reasonable print sizes. Thankfully, things get better as you zoom, and the lens gives pretty good results up to the maximum focal length. It's a shame you can't shoot all your subjects at 480 mm!

As for dynamic range, we found that the TZ35 tended to overexpose photos. Plus, shadows and shade are soon flooded by noise and heavy smoothing, making it difficult to pick out details.

All in all, the Lumix TZ35 doesn't gain much from its boosted pixel-count, which ultimately seems to be about marketing more than image quality. For a camera that's not even that cheap, picture quality is quite disappointing—especially since last year's TZ25 actually does a better job! In fact, while 2012's TZ25 scored four stars out of five for picture quality, this year's TZ35 only gets three. As a superzoom compact designed for general, family-style,  point-and-shoot snapping, it'll do the job—but nothing more.


Video is filmed in 1080i HD at 50 fields per second and you can take a photo while shooting video. Plus, photos are shot in a 16:9 aspect ratio and 2560 x 1440 pixels, which is good news for anyone with a 27" WQHD monitor.

Panasonic Lumix TZ35 review - video frame

Panasonic Lumix TZ35 review - video frame

Video quality is fine for a bit of everyday shooting, but you still get the same aggressive smoothing effect seen in photo mode. The stereo sound isn't much to write home about, as it brings no real sense of spatialisation. Plus, the video-record button is located on the camera's upper edge, just 5 mm from the ON/OFF button, which means you may end up hitting the wrong one by accident.

Strong Smoothing
We can understand that a family point-and-shoot may not take the same quality pictures as a pricey medium-format professional camera (in fact, we even find that logical). But manufacturers use all kinds of tricks to "improve" picture quality in compact cameras (Fuji-style sensor technology tweaks, Nikon-style removal of anti-aliasing, top-quality Zeiss-style lenses, etc.). And if there's one technique that really needs to be approached with caution, its digital smoothing.

OK, a bit of smoothing can be handy to make up for minor weaknesses in the sensor and/or lens. Yes, it does help wipe out a bit of noise at higher ISO settings. And yes, it can help reduce the risk of moiré effects. But smoothing should never take precedence over the physical abilities of the sensor or the lens! It should be a handy extra, not a crutch.

In the TZ35, smoothing is so heavy from the lowest ISO settings that it seems like this vicious software trick is intent on wiping out any finer detail, leaving smooth, flat, coloured blocks in its wake. Photos end up full of big smoothed chunks of colour and it does nothing for your subject's complexion! At worst, it can just make shots end up looking hazy or blurry, which is seriously disappointing when you're shooting in decent conditions (good light, fast shutter speed to minimise camera shake and with stabilisation)! And seeing as the TZ35 only shoots JPG shots, there's no way you can switch to RAW and hope to sort the pictures out in post-editing software.


  • Pleasant, good-quality finish
  • Clear, user-friendly menus
  • Improved responsiveness
  • 20x zoom lens with effective stabilisation system


  • Low-grade TN screen
  • Picture quality has dropped since last year's model
  • Heavy smoothing wipes out detail
  • Sensitivity isn't handled as well as last year's model


With its good finish, pleasant design and excellent responsiveness, the Panasonic Lumix TZ35 could have been a nice camera if it didn't still have that sub-standard TN screen (like its predecessor, in fact). Worse still, picture quality has actually taken a step backwards compared with last year's TZ25 and is no match for many competitor models. The TZ35 hangs onto the TZ25's three-star score by the skin of its teeth!
3 Panasonic Lumix TZ35 DigitalVersus 2013-02-12 12:01:00
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