Android + iOS Neck and Neck by Next Year?

Quantcast, one of the many analysts who examine market share, has published its figures comparing the popularity of different mobile OS platforms in the US over recent months.

Logically enough, their graph stops short in August 2010.  We decided that if we were going to work with slightly optimistic predictions, we might as well go the whole way and finish off their graph as if current trends continued unchecked.  Here's what that gives:



Right now, Quancast gives iOS 56% of market share, with Google's Android at about half that.  If trends continue like this, they should meet in mid-2011.

That said, our recent experience leaves us wondering how accurate their statistics are.  When they analysed the traffic of our French sister site, they found 67% of our US audience to be women, around half of them over 50 years old and two-thirds of whom had no higher education.  Which rather contradicts the Netobserver survey from just a few weeks ago, which found that 65% of readers are in the 25-45 age bracket, and two thirds of them are managers or above ...


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